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You've got the cutting-edge technology, you've raised the money, and your company is making serious headway on the R&D front. You're ready to bring your company out of stealth mode and into the limelight, but you don't know where to begin. In this interactive panel discussion, you’ll hear from well-known biotech reporters on how to successfully work with the media. During this session you’ll learn: what makes a story newsworthy; how to “pitch” a reporter; strategies for translating complicated science into a story for a broad audience and how to avoid the most common pitfalls when working with the media.

Session ID: 21907